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Harbour Bakes website relaunch: kickoff call

Made from harbour-bakes-kickoff.mp4 · 34-minute Zoom call · 4 speakers. The recording was uploaded with “This is a meeting” ticked, so the voices were told apart. Try “Change names” to name Speaker D, or copy the recap as text for an email. The people and businesses are made up.

Meeting recap

Kickoff call for the Harbour Bakes website relaunch between Northlight Studio and the Harbour Bakes team. They agreed the goal, a launch date ahead of the Christmas rush, and that click and collect ordering comes first. Delivery and a loyalty scheme were discussed but left for later.

Who spoke

  • Maya · Project lead, Northlight Studio
  • Daniel · Owner, Harbour Bakes
  • Priya · Designer, Northlight Studio
  • Speaker D · Runs online and phone orders, Harbour Bakes

✅ Decisions

  • Soft launch to regular customers on Monday 24 November, public launch on Monday 1 December.
  • Click and collect ordering comes first. Delivery waits until after launch.
  • Keep the current logo and colours; refresh the photos and lettering only.
  • Weekly 30-minute check-in, Thursdays at 9:30.

📋 Action items

  • Send the project plan and timelineMaya · by Friday
  • Share the logo files, brand fonts and current photosDaniel · by Wednesday
  • Export last year's online and phone orders to find the busiest productsSpeaker D · end of next week
  • Draft two homepage designsPriya · before Thursday's check-in
  • Book a photographer for the bakery shootNo owner yet

❓ Still open

  • Delivery Daniel wants it, but nobody knows yet whether the bakeries can staff it before Christmas.
  • A loyalty card Speaker D raised it, but it depends on which till system Harbour Bakes moves to in January.
  • Allergen information on product pages Nobody is sure who keeps the allergen list up to date across the four bakeries.

👍 Went well

  • A clear, measurable goal: 30% of Christmas orders online.
  • Speaker D's point that celebration cakes are most phone orders gave the ordering page a clear focus.
  • Everyone agreed a realistic launch date on the first try.

Topics covered

  1. Introductions and the goal Daniel set the target: 30% of Christmas orders online, up from about 10% today.
  2. What's wrong with the current site Menus are PDFs, nothing can be ordered online, and the site is hard to use on a phone.
  3. Online ordering Speaker D explained that most phone orders are celebration cakes, which would suit an online order form with a collection time.
  4. Design and brand Keep the logo and colours. Priya will refresh the photography and lettering so the site feels warmer.
  5. Timeline Maya walked through the plan to a soft launch for regular customers on 24 November and a public launch on 1 December.
  6. Delivery and loyalty ideas Both came up as ideas for the new year. Neither was agreed.
  7. Next steps Each person took on a task, and the group set a weekly check-in.

Terms used

Click and collect
Order online and pick up from one of the bakeries at a chosen time.
Soft launch
Opening the new site quietly to regular customers a week before everyone else.
CMS
The editing system the Harbour Bakes team will use to change prices and products themselves.

The deck for anyone who missed it

Made from the same call. Click through it, change the style, or download it as PowerPoint.

Harbour Bakes website relaunch
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Speaker notes

This is a quick recap of the kickoff call for the new Harbour Bakes website, for anyone who couldn't join. It covers the goal, what we decided, who's doing what and what's still open.

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